Digital Marketing Executive Job

PURPOSE OF POSITION

As a Digital Marketer at BrandX, you will be responsible for developing and executing digital marketing strategies that drive engagement, increase brand awareness, and generate leads for our clients. This role requires a combination of creativity, analytical thinking, and technical proficiency in various digital platforms and tools.

QUALIFICATIONS , EXPERIENCE & SKILLS

• Bachelors degree in marketing, communications, or related field.
• Proven experience in digital marketing, preferably in an agency environment.
• Valid code 08 drivers license.
• Strong understanding of digital marketing channels and platforms.
• Certifications in Google and Meta are preferred.
• Experience working with social media tools (i.e. Sprout Social) will be beneficial.
• Proficiency in using analytics tools to track and measure campaign performance.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Detail-oriented with strong organizational and project management skills.

KEY ACCOUNTABILITIES

Strategy Development:

• Collaborate with clients to understand their business objectives and develop digital marketing strategies aligned with their goals.
• Conduct market research and competitor analysis to identify opportunities and trends in the digital landscape.
• Develop comprehensive digital marketing plans that leverage various channels such as social media, email marketing, content marketing, SEO, SEM, and display advertising.

Campaign Execution:

• Implement digital marketing campaigns across multiple platforms, ensuring consistency in messaging and branding.
• Create engaging content for digital channels, including social media posts, blog articles, email newsletters, and website copy.
• Manage the scheduling and distribution of content to maximize reach and engagement.
• Monitor campaign performance metrics and make data-driven adjustments to optimize results.

Social Media Management:

• Manage clients' social media accounts, including content creation, community engagement, and performance tracking.
• Develop social media calendars and strategies to maintain a consistent presence and drive audience engagement.
• Stay informed about social media trends and best practices to ensure clients remain competitive in the digital space.

SEO and SEM:

• Conduct keyword research and analysis to optimize website content for search engines.
• Manage Google Ads campaigns, including keyword bidding, ad copywriting, and performance monitoring.
• Implement SEO best practices to improve website visibility and organic search rankings.

Analytics and Reporting:

• Utilize analytics tools (e.g., Google Analytics, social media insights) to track campaign performance and generate reports for clients.
• Provide actionable insights and recommendations based on data analysis to drive continuous improvement.
• Communicate campaign results and insights to clients in a clear and understandable manner.

Digital Advertising:

• Explore emerging digital advertising platforms and technologies to diversify client campaigns.
• Collaborate with creative teams to develop compelling ad creatives and landing pages for digital ad campaigns.
• Conduct A/B testing and analyze user behavior to improve conversion rates and drive business objectives.
• Develop personalized marketing strategies based on consumer data .
• Set up and manage email marketing automation workflows to nurture leads and drive engagement.
• Manage and advise on digital marketing budgets effectively, allocating resources to maximize ROI across different channels and campaigns.
• Stay informed about industry guidelines and best practices to maintain ethical and legal standards in all digital marketing activities.

Content Management

• Implement strategies to repurpose and distribute content across various digital channels to maximize reach and engagement.
• Explore partnerships and collaborations with industry publications, influencers, and platforms to expand content distribution.
• Identify relevant influencers and online ambassadors to establish partnerships to amplify brand messaging and reach target audiences.
• Track and measure the effectiveness of collaborations through performance metrics and ROI analysis.

O&L - a Great Place to Work.

Applicants meeting our requirements are invited to apply. O&L Group of Companies is an Equal Opportunity Employer.

Requisition ID: 3886