Digital Marketing Executive Job

o&l leisure (pty) ltd - windhoek, namibia

a month ago



JOB GRADE: C4

LOCATION: O&L LEISURE (Head Office)

POSITIONS AVAILABLE: 1


PURPOSE OF THE POSITION:

To plan, execute, and manage digital marketing strategies and campaigns to grow O&L Leisure's market share. Manage and drive the full scope of Digital Marketing, including Customer Relationship Management by becoming an invaluable resource to O & L Leisure through setting the Digital Marketing Strategy for all properties.


QUALIFICATIONS & EXPERIENCES:

  • Bachelors degree in marketing, Digital Marketing, Human Science, Communication, or related fields.
  • 5 years of experience in a similar role, demonstrating a track record of success in digital marketing.
  • Proficiency in MS Office and marketing software (e.g., CRM).
  • Advanced skills in web analytics (e.g., Web Trends) and database management (MYSQL).
  • Experience with online CMS, digital platforms, and tools, including familiarity with social media practices.
  • Sound knowledge of digital marketing campaigns, data analysis, and presentation.
  • Digital Accreditation will be an added advantage.

KEY ACCOUNTABILITIES:

  • Develop and implement digital marketing strategies in alignment with the company's overall marketing objectives.
  • Implement digital marketing campaigns, apps, online advertising, and promotional strategies. SEO and SEM basic knowledge required.
  • Establish monthly Google Analytics report and use it to track and evaluate website performance.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Establish monthly Google Analytics report and use it to track and evaluate website performance.
  • Liaise and work with properties on detailed feedback on content audits and scores.
  • Implement and workflow process management of all content optimization requests for the digital field marketing teams.
  • Continuously compile and manage consumer data, profiling, and insights to inform strategic decision-making.
  • Assist with the conceptualizing and curation of content.
  • Optimize online marketing initiatives to drive customer acquisition.
  • Lead and Supervise staff.

SKILLS REQUIRED

  • Digital marketing strategy development and implementation
  • Consumer insights and trend analysis
  • Campaign management and reporting
  • SEO and SEM knowledge
  • Budget management
  • Content creation and management
  • Social media management
  • Analytical skills and data interpretation
  • Leadership and team management




O&L - a Great Place to Work.

Applicants meeting our requirements are invited to apply. O&L Group of Companies is an Equal Opportunity Employer.

"This position is subject to a pre-employment screening and vetting process, and by applying for this position, applicants acknowledge that they are aware that the Company reserves the right to carry out screening and pre-employment vetting for all shortlisted applicants. Certificate of Conduct issued by the Namibian Police (not older than 6 months) may be required from all shortlisted applicants."

Requisition ID: 3950

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