Brand Manager-Sp6

Brand Manager-SP6

Listing reference: capbg_000060

Listing status: Online

Apply by: 21 September 2024

Position summary

Introduction

Ensure that the Capricorns unique brand and culture is clearly articulated, communicated, understood and consistent across all activities (internal and external), through brand engagement and promotional activities. Accountable for a brand segment portfolio that includes the development, analysis and day-to-day marketing operations of the Capricorn brand to drive maximum relevance across all touchpoints.

Job description

Key Performance Areas

1. Project Support of Branding Initiatives

Operate as the Capricorn brand ambassador for Bank Gaborone within the group ensuring that the brand values, brand proposition, and brand purpose are clearly articulated, communicated and understood across all audiences;

2. Internal Branding

Be a key brand ambassador in the company ensuring an understanding of the company

culture exists at all levels;

3. Delivery/Support of Brand and Marketing Initiatives

Develop and execute the annual brand strategy within the specified brand segment portfolios;

4. Governance/Compliance

Ensure proper implementation of the brand identity standards for the entity and monitor compliance in line with the groups brand architecture;

5. Digital media Administration

Elevate brand awareness through the creation, development and management of the content for the entitys website and intranet, by updating it as and when necessary;

Minimum requirements

Qualifications

Degree in Marketing or equivalent

Experience

Minimum of 5 years working experience within Financial services industry

Experience of working in a marketing or brand management environment

Practical experience of brand management campaigns with active

membership/stakeholders

Experience of success in using different marketing channels to build a brand