Brand Manager-Sp6

Capricorn Group Limited - namibia

19 days ago

Brand Manager-SP6

Listing reference: capbg_000060

Listing status: Online

Apply by: 21 September 2024

Position summary

Introduction

Ensure that the Capricorns unique brand and culture is clearly articulated, communicated, understood and consistent across all activities (internal and external), through brand engagement and promotional activities. Accountable for a brand segment portfolio that includes the development, analysis and day-to-day marketing operations of the Capricorn brand to drive maximum relevance across all touchpoints.

Job description


Key Performance Areas

1. Project Support of Branding Initiatives

  • Operate as the Capricorn brand ambassador for Bank Gaborone within the group ensuring that the brand values, brand proposition, and brand purpose are clearly articulated, communicated and understood across all audiences;

    2. Internal Branding

  • Be a key brand ambassador in the company ensuring an understanding of the company

    culture exists at all levels;

    3. Delivery/Support of Brand and Marketing Initiatives

  • Develop and execute the annual brand strategy within the specified brand segment portfolios;

    4. Governance/Compliance

  • Ensure proper implementation of the brand identity standards for the entity and monitor compliance in line with the groups brand architecture;

    5. Digital media Administration

  • Elevate brand awareness through the creation, development and management of the content for the entitys website and intranet, by updating it as and when necessary;


    Minimum requirements

    Qualifications

    Degree in Marketing or equivalent


    Experience

  • Minimum of 5 years working experience within Financial services industry
  • Experience of working in a marketing or brand management environment
  • Practical experience of brand management campaigns with active

    membership/stakeholders

  • Experience of success in using different marketing channels to build a brand


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