Graphic Design & Copywriting Specialist

Capricorn Group Limited - windhoek, namibia

a month ago

Graphic Design & Copywriting Specialist

Listing reference: capgh_000247

Listing status: Online

Apply by: 7 July 2024

Position summary

Introduction

Responsible for conceptualising and executing visual, video, and written content across various platforms. Creating video content to designing eye-catching graphics for digital and print media as well as crafting engaging copy that resonates with our target audiences.

Job description


1. General

  • Engage with senior management to assist in developing the brand strategy for integrated campaigns and creating creative content to enable the implementation of this strategy.
  • Clear understanding and compliance with the entitys visual language and ensure brand consistency across all creative content.
  • Ensuring compliance with relevant Group policies on Brand Management.
  • Ensure collaboration and teamwork with Group Brand & Corporate Affairs.

    2. Knowledge, Skills and Experience

  • Excellent design, writing, editing and proofreading skills with attention to detail.
  • Strong time management, planning and organising skills.
  • Strong creative problem-solving and research skills and the ability to deliver messages creatively and succinctly.
  • High Proficiency in the following platforms/programmes:

    o Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premier Pro, Adobe Acrobat).

    o Microsoft Suite (Word, Excel, PowerPoint, Teams).

    o Design related generative AI platforms.

    o Familiarity with web design technologies.

    3. Responsibilities

  • Assist with creative direction on campaigns and ensure that they are in line with the visual language and brand guidelines.
  • Conceptualise and deliver creative content including written, photo, and video assets to align with the entitys tone of voice.
  • Create marketing and brand campaigns that target and relate to the specific market segment or strategic business intent.
  • Create and design various materials for the digital landscape, business use and print.
  • Ensure projects are completed promptly and of high quality and maintain project deadlines.
  • Direct and produce video and audio content and photos for campaigns and hosted events.
  • Develop creative and engaging promotional graphics and short-form video content for different social media platforms and websites.
  • Create compelling copy for a variety of content, design various graphics, graphs, illustrations, infographics, presentations and newsletters etc.
  • Able to transform complex concepts, data, content-heavy pieces and simplify them into materials that are easy to digest.
  • Work closely with digital strategist on crafting appropriate visuals needed for various social media channels and adhering to scheduling deadlines.
  • Work closely with digital strategist on the creative design, UX & UI, crafting appropriate visuals for the internal and external websites.
  • Procure collateral items and ensure the correct application of the visual language.
  • Manage the brand shop including the stock levels, ordering and dispatching and online content updates for all collateral items.
  • Design, order and maintain stock levels of printed stationary i.e., business cards, brochures, letterheads, envelopes, etc.
  • Assist with event concept planning and applicable design needs.
  • Collaborate with Group Brand & Corporate Affairs on the continuous enhancement of the entitys visual language.

    4. Research

  • Remain up to date with the latest industry design trends.
  • Conduct competitor reviews and analysis to inform campaign conceptualisation and artwork direction.


    Minimum requirements

    Qualifications

  • Three years diploma or degree in Graphic Design.
  • Communications degree, diploma or postgraduate degree will be an added advantage.
  • Min 2 years of proven experience as a graphic designer and copywriter with a strong portfolio of work that demonstrates expertise in both areas.


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