Marketing Product & Segment

Paratus Telecommunications currently has a vacancy for a Marketing Product & Segment Officer in Windhoek.

Roles and responsibilities:

• Develop and execute go-to-market strategies, including market analysis, target audience identification, competitive positioning, and marketing mix strategies.
• Oversee product launch management, covering planning, development, execution, and post-launch analysis to ensure successful market entry and adoption.
• Collaborate with the Product Development team to gain in-depth knowledge of product features, benefits, and unique selling propositions to create compelling marketing messages.
• Develop segment-specific marketing strategies to effectively promote products and services to consumer segments (High Value, Middle Value, Mass Market) and business segments (Enterprise, Corporate, SMME).
• For consumer segment marketing, focus on high-value, middle-value, and mass segments for mobile (LTE, 5G) and fiber (FTTH, FTTX). Utilize TV, radio, print, out-of-home materials, digital, and social media channels.
• Conduct market research and consumer analysis to identify the needs and preferences of each segment and develop targeted marketing strategies.
• Stay up-to-date with market trends, competitor activities, and product innovations to identify new opportunities for product marketing and segment-specific campaigns.
• Develop and maintain a deep understanding of each products features, benefits, and target segments to inform campaign strategies.
• Continuously monitor and report on the effectiveness of product-specific and segment-specific marketing campaigns, making recommendations for improvements as needed.
• Work outside Windhoek.

The minimum requirements for the position are as follows:

• Strong understanding of product marketing and experience in developing campaigns that highlight product features, benefits, and unique selling propositions.
• Expertise in customer segmentation and experience in tailoring campaigns to specific segments, including consumer (High Value, Middle Value, Mass Market) and business (Enterprise, Corporate, SMME) segments.
• Bachelors degree in Marketing, Business, or a related field. MBA preferred.
• Minimum of 5 years of experience in marketing, with a strong focus on product marketing and segment-specific marketing strategies.
• Proven track record of developing and executing successful product marketing campaigns across various channels, including digital, social media, and traditional media.
• Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external agencies.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
  Experience in managing relationships with external agencies and coordinating marketing campaign development and execution.
  Valid Drivers License.

If you meet the above requirements and if you are a vibrant, energetic person, who likes challenges, who has a passion for the communications environment, and who wants to work for the leading communications and network company in Namibia, submit your Cover Letter, Curriculum Vitae and supporting documents to: [email protected]