Digital Marketing Coordinator Job Job Details | O&L

PURPOSE OF THE POSITION:

Administrative and practical support for all digital initiatives, as well as the digital department. Including the spearheading of guest review platforms.

QUALIFICATIONS & EXPERIENCE

• A bachelors degree in marketing, digital marketing, human science, communication, or related fields.
• A minimum of 3 years working in the same/similar position/content editor.
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. Web Trends)
• Understanding of customer segmentation.
• Experience in the Hospitality and Tourism industry will be an added advantage.
• Digital literacy: understanding of Digital Fundamentals (beyond SM)
• Digital Accreditation
• Driver's license

KEY ACCOUNTABILITIES

• Assist in the creation and execution of the digital strategy aligned with business goals.
• Execute regular content audits on all platforms.
• Maintain the O&L leisure website and Property portals up to date.
• Assist in the implementation of the CMS system and apply insights into consumer thoughts.
• Prepare monthly report on the Guest Revu feedback system and insights into consumer thoughts.
• Research on new digital transformational opportunities.
• Create content briefs and liaise with suppliers to execute when needed.
• Support in uploading the content and campaigns according to targets set out and track the ROI.
• Add value to brainstorm sessions with marketing team.
• Measure and analyse success of brands content marketing efforts when required by digital executive.
• Analyse competitor activities and create relevant propositions in line with the digital marketing strategy.
• Assist with the logistical support for all O&L Leisures special events.
• Support any additional reasonable requests by Marketing Manager.

SKILLS REQUIRED:

• Be Authentic
• Live the Values
• Cause Alignment
• Take Bold Stands
• Lead Growth
• Deliver Extraordinary Results
• Inspire Innovation

Closing date: 10 June 2024