Social Media Manager Job

JOB GRADE: C4

LOCATION: O&L LEISURE HEAD OFFICE

POSITIONS AVAILABLE:1

PURPOSE OF THE POSITION:

To spearhead the Social Media presence across all O&L Leisure accounts, driving the execution of content calendars, fostering growth in social media engagement, and effectively managing our online communities.

QUALIFICATIONS & EXPERIENCES:

• Bachelors degree in marketing, Advertising, Social Media Marketing, Communication, Business or related fields.
• 4-6 years experience in a Social Media Management role or similar role, preferably within the hospitality industry.
• Knowledge of Meta Campaign execution and management will be an advantage.
• Weekly and Monthly in-depth reporting of all platforms, including insights on growth opportunities.
• Driver's license

KEY ACCOUNTABILITIES:

• Develop and lead the implementation of the social media marketing strategy to deliver a cohesive brand experience across all channels aligned to the marketing objectives and goals.
• Coordinate with the marketing team to plan and execute social media campaigns, promotions, and events to enhance engagement and boost brand awareness.
• Design and deliver a coordinated process (content calendars, content creation timelines and processes) where all aspects of the agreed social media marketing strategy are implemented to ensure an integrated brand experience for all properties.
• Collaborate with stakeholders to recommend social media marketing strategies to drive traffic, and increase customer acquisition, engagement, retention, and revenue.
• Own and uphold the consistent implementation of the brand's Corporate Identity (CI) across all platforms.
• Develop and manage the Social Media style guide, policy, and best practice guidelines to safeguard the brand's reputation and legal interests on social media channels.
• Collaborate with relevant Lines of Business/segments to cultivate social media communities beyond provided platforms, engaging in interactive conversations with guests & stakeholders.
• Manage all social media accounts including daily posting, monitoring, and responding to comments and messages.
• Compile monthly reports on social media performance, analyzing key statistics, insights, and trends. Present reports to the Leadership Team with actionable recommendations for optimization and improvement.
• Work closely with Brand X, freelancers, and influencers to expand our social media reach and partnerships.

SKILLS REQUIRED

• Excellent Communication Skills (Written & Verbal)
• Detail-oriented with strong organizational skills.
• Creativity and Innovation
• Analytical Skills
• O&L Persona
• Planning and organising