Team Lead : Corporate Communications & Brand Management

Description

Are you a strategic thinker with a passion for shaping brand narratives and driving effective communications strategies? Our Client is seeking for a dynamic individual to join their team as a Team Lead in Corporate Communications & Brand Management. In this role, you will play a pivotal role in establishing and implementing comprehensive strategies for internal and external communications, branding, and image management in Namibia.

Responsibilities:

Brand & Communications:

• Ensure timely and effective response to stakeholder concerns and needs.
• Strategically reduce breached cases in audit/spot checks to uphold brand integrity.
• Maintain a zero-tolerance approach towards activities or materials that could erode the brand image.
• Drive increased awareness and adoption of brand values, culture, and positioning through insightful survey reports.
• Monitor and analyze key performance indicators (KPIs) including ROI, NPS, Average Sentiment Score, Share of Voice (SOV), Share of Mind (SOM), Strong Brand Valuation, and Global Brand Ranking.

Digital:

• Monitor and manage net sentiment rating and the balance of positive vs. negative news stories.
• Track the frequency of Twitter trends and effectively manage crisis turnaround time.
• Analyze website metrics such as monthly visits, bounce rate, time on page, referrals, search engine ranking, Google My Business ratings, and engagement.
• Evaluate digital performance metrics including reach, impression, shares, retweets, likes, views, engagement rates, and conversion metrics.

PR:

• Foster effective communication with media stakeholders.
• Lead conflict management and crisis resolution efforts.
• Secure media recognitions and awards to enhance brand reputation.
• Ensure quality and accuracy of media reports across various platforms.
• Drive efficiency in media spend by reducing marketing communication's cost-to-customer ratio.
• Achieve and maintain a net positive sentiment in press coverage.

Other Responsibilities:

• Provide oversight for sustainability and corporate social responsibility (CSR) programs and activities.
• Manage the corporate communications and branding budget effectively.
• Track brand/perception indicators against group goals and objectives.
• Perform additional duties as assigned by the Country Managing Director.

Corporate Brand Equity:

• Ensure accuracy of internal and external communications.
• Maintain high quality of external publications.
• Ensure timely dissemination of information and reports.
• Efficiently implement approved programs and plans within designated time frames.
• Ensure compliance of agencies/adverts with Company standards and specifications.

Required Knowledge, Skills, and Abilities:

• Excellent writing and communication skills.
• Proficiency in computer applications.
• Expertise in communications, branding, marketing, and advertising.
• Experience in policy development and implementation.
• Knowledge of regulatory guidelines and industry trends in marketing and financial services.

Supervisory Skills:

• Effective stakeholder management.
• Strong team building and conflict resolution skills.
• Exceptional organization and coordination abilities.
• General managerial and administrative proficiency.

Generic Skills:

• Strategic focus and vision.
• Integrity and discretion in decision-making.
• Proactive and entrepreneurial mindset.
• Analytical skills and problem-solving abilities.
• Resilience, tenacity, and integrity.
• Excellent interpersonal and communication skills (both oral and written).

Requirements

Qualification:

• A first degree and membership of a recognised Marketing institute.

Minimum Experience:

• Minimum of 5 years of relevant experience in marketing and communications.
• Experience in Marketing/Branding/Public Relations functions is advantageous.
• At least 4 years of experience at the senior management level.

If you possess these qualifications and are ready to drive our corporate communications and brand management efforts forward, we invite you to apply for this rewarding opportunity!

Closing date: 16 February 2024