Introduction
The Copywriter will be responsible for the development and conceptualisation of creative copy for the Creative Services unit.
Job description
KEY PERFORMANCE AREAS (KPAS)
1.CREATIVE COPYWRITING
- Manage and write clear, concise, grammatically correct and compelling copy for various mediums (i.e. through-the-line)
- Translate briefs, creative direction and the strategic requirements into a persuasive copy solution
- Understand the different language styles and nuances that appeal to various target markets
2.CONCEPTUALISATION
- Participate in the creative brainstorming process as a critical role player in all creative conceptualisation
- Conceptualise and proactively identify creative trends and opportunities
- Storyteller: able to use emotion and impact in creating compelling campaigns and copy
3.GUIDANCE & SUPPORT
- Direct and produce effective, impactful and compelling copy that reflects insight into the task, the brand and the target market
- Provide creative writing support to the Corporate Communication Division for publications such as the Annual Report, internal newsletter/magazine
4.BRAND COMPLIANCE MANAGEMENT
- Ensure error-free compliance of creative materials copy to all C.I. brand elements including corporate and visual identity and brand value proposition
- Provide quality control over concepts and projects to ensure brand consistency
5.CREATIVE STRATEGY DEVELOPMENT
- Support the development of comprehensive (multi-media) creative strategies as per the brief provided
- Develop and provide creative copy and concept solutions for all touchpoint material e.g. brochures, flyers, posters, social media posts etc
6.TEAM SUPPORT
- Team player and inspire the creative team
REQUIRED COMPETENCIES
- Creating and Innovating
- Writing and Reporting
- Presenting and Communicating Information
- Applying Expertise and Technology
- Formulating Strategies and Concepts
- Delivering Results and Meeting Customer Expectations
- Adapting and Responding to Change
- Learning & Researching
Minimum requirements
EXPERIENCE/KNOWLEDGE & SKILLS
- Expert command in English language (written and spoken). Proficiency in any other local language will be an added advantage
- At least three years experience in a senior creative or management position within an advertising agency or related industry
- Knowledge of basic design fundamentals
- Strong working knowledge and experience in copywriting, brand management and the creative conceptualisation processes
- Computer literate: Technical knowledge of related programmes and computer software
- Strong conceptual strategic thinker with the ability to understand the target audience
- Exceptional communication skills; written and verbal
QUALIFICATION
- Grade 12
- Copywriting Diploma/Degree (minimum 2 years study), through a recognised institution
- Relevant Art or Language Diploma or Degree