Job Details
To provide a specialist interior design consultancy service on delivering our brand in the 3-D physical environment to all geographies across Standard Bank Group, in order to provide a consistent customer , staff and stakeholders experience and contribute to building the SBG brand
Key Responsibilities
- Articulate how to position our brand positioning, personality and tone (DNA) into our physical environment by developing and embedding frameworks and guidelines to be used by GRES, Marketing and Channels at the centre and in-countries. When required, provide input to GRES on how to implement recommendations.
- Develop solutions to build the brand across Africa through our physical channels and the use of merchandising
- Work with marketing managers to define and optimize the customer journey to and within our physical premises
- Recommend how our physical premises can be used effectively for customer behavioral changes.
- Monitor and research developments in design and merchandising for banking and retail premises globally.
- Translate marketing product/ segment strategies into workable, operational visual presence and layout strategies
- Document global design and merchandising trends, best practices and opportunities and share with GRES, Channels and Marketing teams to enable effective knowledge sharing and enhance capabilities.
- Provide a merchandising consultancy service to ROA marketing managers. When required, recommend positioning of merchandising hardware in our premises
- Upskill in-country marketing managers on 3D branding and merchandising to ensure transfer of skills
- Drive strategic project initiatives such as Project Golden thread
- Develop new and ad- hoc signage not documented in existing signage manual.
- Build and manage internal relationships with key stakeholders such as GRES, in-country marketing managers and ROA Regional marketing managers
- Effectively present all design and conceptual work to various stakeholders at all levels across the group
- Events & Sponsorships
Key performance measure
- Develop and embed frameworks and guidelines which outline how to convey our brand through our physical premises
- Document and share trends, best practices and opportunities in design and merchandising
- Develop solutions to build the brand across Africa through our physical channels and the use of merchandising
- Managing internal relationships with in-country marketing managers, regional marketing managers and GRES.
- Provide a merchandising consultancy service to ROA marketing managers.
- Upskill in-country marketing managers on 3D branding and merchandising to ensure transfer of skills
- Effectively present all design and conceptual work to various stakeholders at all levels across the group
- Stakeholder management
Qualifications
Qualifications
- Matric
- Minimum tertiary qualification: National Diploma Interior Design
- dvanced project management
- Formal training in merchandising and brand strategy and management
Experience
- 6-8 years’ experience in a merchandising and brand environment with a minimum of 4 years’ experience at a senior interior design level (within a retail/ FMCG environment), including:
- Exposure to global brands o Significant exposure to the marketing value chain with emphasis on the marketing and merchandising management process.
- Significant experience in 2-D and 3-D design conceptual development, execution and management.
- Experience in translating consumer insights into actionable visual layout and merchandising plans, taking the customer journey into account
- Experience in translating marketing product/ segment strategies into workable, operational visual presence and layout strategies
- Demonstrated ability to utilise these trends in planning presentations and layouts for retail outlets.
- Significant project management experience.
Knowledge
- Must have a sound understanding of branding and brand dynamics to actively support and promote brand initiatives.
- Must be aware of global merchandising/ visual layout principles and trends
- Must have a sound knowledge and understanding of the marketing communication and creative process.
- Basic business acumen and financial skills.
- Understanding print production management
- Understanding the customer journey and what contributes to the customer experience, in order to design/ operate with the customer in mind.